House of Style (Rasmussen-Smith)


Memories are tied to places. In ancient times, Greek and Roman orators used the method of loci to memorize long speeches and texts. This method necessitated the creation of a memory palace, an elaborate mnemonic device that associated memories to places within an imaginary space. ILITMP explores the notion that the digital storage of data requires the association with a place or locus; the point where the virtual/immaterial comes into contact with the real/material. In many ways, data storage facilities such as the NSA’s Utah Data Center, can be understood as hyper-memory palaces; infinite mansions for infinite memories, yet always rooted in the place, to a means of becoming material. This place becomes both the root of its power but ultimately the seed of its destruction; the point at which the decay and entropy of the material world can seep in to undo the system. The infinite memory palace becomes the infinite ruin. The roof begins to spring infinite leaks; infinite memory is lost, degraded or infinitely and irrevocably scrambled.


House of Style is an LA-based collaborative studio founded by Bryne Rasmussen-Smith and Andrew Smith-Rasmussen to explore the intersection between art and architecture. Bryne Rasmussen-Smith is an artist who received her MFA from the California Institute of the Arts. She is also part of neverhitsend, a collective performatively researching communications ideology. Andrew Smith-Rasmussen is an architect and educator who received his M.Arch from the Yale School of Architecture. Their work has been shown at 356 Mission in Los Angeles as part of neverhitsend and for On The Road, On The Road Project, Temple @ Alameda, Los Angeles. It has also been screened on KCHUNG TV as part of Made in LA at the Hammer Museum, Los Angeles; during Tele Visions at the Performance Space, Sydney, Australia; at the Dallas Medianale, McKinney Avenue Contemporary, Dallas, TX; and as part of FLEX fest, Gainseville, FL.